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Bubblehouse is the leading loyalty solution for brands and online stores.
Founded in 2016, Because is a high-growth, direct-to-consumer brand redefining personal care for older adults. In an industry often overlooked by innovation, Because has taken a fresh approach—modernizing traditionally stigmatized products with customer-first design and experiences. This disruptive approach has earned the trust of more than 450,000 customers and positioned the brand as a leader in the adult incontinence market.
With a goal to minimize friction and confusion while maximizing positive experiences for their customers, Because revamped their ecommerce technology stack and migrated to Shopify Plus for ecommerce, Loop for subscriptions, and Klaviyo for Email & SMS.
While these platforms improved overall performance and customer experience, gaps remained in their retention strategy. Extending subscriber lifecycles beyond the first and third purchase after a free starter pack provided difficulties, and they lacked the ability to offer store credits for dissatisfied customers.
To round out their retention vision, Because needed a loyalty system that could integrate seamlessly with their tech stack and deliver a user experience intuitive enough to minimize confusion but still engage their older demographic. It was a tall order—until they partnered with Bubblehouse.
Loyalty becomes a true driver of retention when it’s implemented across the customer journey. For Because, that meant collaborating with Bubblehouse to transform their retention tactics into a fully integrated loyalty system tailored to their audience.
Rather than a one-size-fits-all approach, the system was configured by integrating seamlessly with Because’s new technology stack to incentivize key behaviors, maximize engagement, and drive long-term retention.
Seamless subscriptions require frictionless experiences. However most loyalty programs are rigid and limit their integration with subscription experiences, often causing subscribers to manage their loyalty points and rewards in a separate location than their subscription management portal.
With Bubblehouse’s advanced integration with Loop, Because was able to fully unify loyalty and subscription experiences. Subscribers can now view their loyalty status and redeem rewards directly in their subscription portal–keeping rewards top of mind while reducing friction.
What’s more, the integration also unlocked deeper functionality for Because, as they could now tap into subscription triggers from Loop to power personalized loyalty incentives and their first focus was to optimize an existing key subscription enrollment driver: a free starter pack offer.
With a fully integrated loyalty system, Because implemented Subscription Milestones which rewards customers based on the number of reorders they’ve completed. In particular, Because could apply rewards to entice free starter pack subscribers into their first full purchase with additional rewards along their subscription journey to maximize retention.
“Their seamless integration and robust features have streamlined our retention strategy.” – Weiyi Gong, Senior Manager of Product Analytics, Because.
Bubblehouse’s flexible architecture and deep integration with Shopify Plus enabled Because to embed loyalty at every critical touchpoint of the customer journey, turning retention into a scalable system rather than a standalone program.
Beyond Subscription Milestones, Because implemented a points-based model that rewards customers for purchases and high-value engagements in the form of Achievements, creating a truly personalized and habit-forming loyalty experience. Customers earn points for every dollar spent as well as for key brand interactions such as signing up for SMS, joining their Facebook communities, adding their birthday, and reaching purchase milestones like spending over $100 in a single order. By layering in achievement-based rewards, Because encourages deeper engagement while increasing average order values and reinforcing long-term brand loyalty.
With Bubblehouse’s seamless Klaviyo integration, Because also expanded its marketing reach with automated email and SMS touchpoints that promote loyalty rewards and track point progress in real time. These communications keep customers actively engaged with the program and ensure loyalty remains an integral part of the shopping experience.
Powered by a data-driven customer insights portal and a deeply connected loyalty system, Because now has the foundation to continuously refine its program, optimizing for stronger retention and revenue growth with strategic guidance from Bubblehouse. From day one, Bubblehouse worked closely with the Because team to ensure their loyalty strategy was not just an add-on but a core driver of sustainable growth.
“They move fast, respond to feedback, and have full flexibility for customization to meet specific business needs.” – Weiyi Gong, Senior Manager of Product Analytics, Because.
Within just three months of implementing Bubblehouse’s flexible loyalty system, Because saw:
Because’s journey with Bubblehouse proves that when loyalty is strategically implemented and turned into a powerful loyalty system, it doesn’t just drive engagement—it becomes a true engine for growth. By combining a deeply integrated tech stack, subscription-first milestone incentives, and a seamless customer experience, Because has set a new standard for retention-focused loyalty in the personal care industry.
Bubblehouse partners with innovative brands like Because to move beyond simple, rigid loyalty programs, crafting bespoke and scalable loyalty systems. Request a demo today to talk with our loyalty experts and build a scalable loyalty system that drives meaningful revenue growth.
