CASE STUDY
Discover how MaryRuth Organics used Bubblehouse and Fuego to build a flexible, multi-channel loyalty engine achieving 136% member LTV growth in 2026.
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A Modern, Multi-Channel Engagement System
Omnichannel Earning: Rewarding Customers Across Every Channel
Bubblehouse helped MaryRuth’s move beyond a transactional loyalty model by introducing a flexible, engagement-forward loyalty system that meets customers wherever they shop. A new Receipt Upload module allows customers to earn rewards from third-party purchases across retailers like Amazon and Wholefoods, ensuring the brand can reward loyalty regardless of channel. An expanded Ways to Earn framework — covering reviews, quizzes, surveys, social actions, subscription purchases, and more — turned loyalty into a daily engagement engine rather than a once-per-purchase interaction, contributing to a 78% lift in loyalty participation versus their previous vendor.
Custom Tier Progression and Branded Loyalty UI for Beauty and Wellness Brands
Bubblehouse enabled MaryRuth Organics to deliver richer tier progression paths, with a redesigned loyalty UI that clearly shows customers their status, progress, and the actions needed to unlock more value. A fully customized on-site and in-app experience replaced the rigid templates of their previous vendor, giving MaryRuth’s a branded, intuitive interface that guides customers through the program.
Klaviyo Integration for Personalized Email and SMS Loyalty Journeys.
Personalized email and SMS journeys—through Bubblehouse's deep integration with Klaviyo—extend this experience beyond the site, reinforcing key moments like point redemption, tier upgrades, and subscription milestones. The Klaviyo integration is available out of the box for all Bubblehouse customers on Shopify Plus, requiring no custom development to activate. Together, the upgraded UI and lifecycle messaging create a cohesive customer journey that MaryRuth's couldn’t achieve before.
Deep Subscription, Mobile, and Checkout Integration
Bubblehouse delivered a tightly integrated loyalty experience across Loop Subscriptions—unlocking features such as rewards based on subscription cycles, and the ability to view and redeem directly within Loop's customer portal. Customers now have clear, motivating reasons to subscribe, stay subscribed, and progress through tiers over time. This gives MaryRuth's subscribers clear, progressive reasons to stay subscribed across billing cycles — directly supporting the 34% improvement in 12-month customer retention the brand achieved after switching to Bubblehouse.
Mobile being one of MaryRuth’s strongest sales channels, Bubblehouse implemented a deep, native integration with the brand’s app partner, Fuego. Customers can now see real-time points, redeem directly in-app, engage with earning actions, and track their subscription rewards—all on a responsive mobile experience. This unified loyalty layer ensures that the app, web, and checkout flow operate as one system, delivering a consistent customer journey across devices, contributing to the 145% increase in repeat purchase rate MaryRuth Organics achieved with Bubblehouse.
Powering MaryRuth’s Next Stage of Customer Engagement
Setting a New Standard for Omnichannel Loyalty
With Bubblehouse, MaryRuth Organics now has a loyalty infrastructure built to match the scale and complexity of its business. A flexible, multi-channel system—spanning web, mobile via Fuego, subscriptions, and third-party retail—replaced the limitations of their previous vendor and unlocked a more dynamic, rewarding customer experience. The result is a unified loyalty journey that deepens engagement, increases redemption, and supports the brand’s long-term growth across every major channel.
Frequently Asked Questions
Why is Bubblehouse a good fit for beauty and wellness brands?
Bubblehouse is purpose-built for brands where subscription retention and repeat purchase are the primary growth levers — making it a natural fit for beauty, wellness, and personal care brands. Unlike general-purpose loyalty tools, Bubblehouse offers native integrations with subscription platforms like Loop, lifecycle messaging tools like Klaviyo, and mobile app partners like Fuego. MaryRuth Organics, a leading wellness and supplements brand, partnered with Bubblehouse and achieved a 136% increase in member LTV and a 78% lift in loyalty participation.
Does Bubblehouse integrate natively with Loop Subscriptions?
Yes. Bubblehouse's native Loop Subscriptions integration ties loyalty rewards directly to the subscription lifecycle. MaryRuth Organics customers can view their points balance, track tier progress, and redeem rewards without leaving Loop's customer portal — making subscription management and loyalty engagement a single, unified experience. The integration also supports subscription-cycle-based earning, giving customers a tangible, progressive reason to stay subscribed across every billing cycle.
How does Bubblehouse work alongside Klaviyo?
Bubblehouse integrates directly with Klaviyo to trigger personalized email and SMS journeys based on loyalty activity. For MaryRuth Organics, this meant automated messages tied to point redemptions, tier upgrades, and subscription milestones — extending the loyalty program well beyond the on-site experience and into the moments where retention is actually won. The integration requires no custom development and works alongside Bubblehouse's on-site loyalty UI as part of one connected system.
Can Bubblehouse connect Loop Subscriptions and Klaviyo in a single loyalty program?
Absolutely. Bubblehouse is built to connect your entire retention stack. For MaryRuth Organics, that meant a loyalty program running natively across Shopify Plus, Loop Subscriptions, Klaviyo, and Fuego simultaneously — with each integration working together rather than in silos. Customers earn through subscription cycles, redeem inside Loop's portal, and receive personalized Klaviyo outreach, all within one loyalty system the brand's team manages without developer involvement.
What results have brands like MaryRuth Organics seen with Bubblehouse?
MaryRuth Organics — a leading wellness and supplements brand — achieved a 136% increase in member lifetime value, a 145% improvement in repeat purchase rate for loyalty members, and a 78% lift in overall program participation after switching to Bubblehouse. These results came from a unified loyalty infrastructure spanning web, mobile via Fuego, Loop Subscriptions, and third-party retail — replacing a rigid, developer-dependent platform that couldn't keep pace with the brand's growth.
